null

Why you (yes, YOU!) should be getting back-to-school PR

by | Jun 25, 2024 | Pay Per Interview, Publicity

Woman showing 2 different kinds of shoes to a camera

Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students.  Reporters and producers are always searching for fresh story angles.  They may be very interested in covering your story but you’ll need to act fast. We’re up against some tight deadlines to make it happen.

This year, American’s back-to-school is projected to generate more than $81 billion in sales. Even better, a back-to-school PR campaign may help you fine tune your messaging in time for this year’s holiday shopping season. 

Of course, study tools and programs are traditional back-to-school topics. But you might be surprised by the product categories that can benefit from a back-to-school PR campaign.

If your product falls into one of these categories, contact us to strategize on a back-to-school PR campaign:  

    • Kid-friendly healthy foods and snacks: There’s a big market for nutritious breakfast, lunch and snack options, especially those that are lunch-box convenient and portioned for smaller tummies. 
    • Dietary supplements for the entire family: There’s tremendous demand for science-backed nutrients shown to support immune health. Parents and caregivers are also interested in natural ways to get more energy. And college students may benefit from safe options that may improve their focus and concentration. 
    • Medicine cabinet makeovers: From the best ways to care for minor cuts and scratches, to products to have on hand for everything from poison ivy to lice, this is always a popular back-to-school category. 
    • Remote learning: Demand for online learning grew during the pandemic and this category has become very competitive. Let’s discuss ways to distinguish your services from others. 
    • Fitness trackers and smart watches: Teens and college students can embark on a healthier school year with the latest technology. 
    • Dorm room essentials: These products range from furniture and bedding to kitchen and bathroom accessories. Tell shoppers what’s trending and where to buy it.  
    • Stress reduction: College students may need this, especially when studying for exams. Many parents will also want to know what’s new to safely reduce stress and anxiety.
    • Home maintenance and health: The home is the family hub, and products that help keep it clean, healthy and well-suited for a family’s needs are important. We’ve arranged back-to-school coverage on everything from air purifiers to basement remodeling.  
    • Less screen time and more family interaction: Stories about games, outdoor activities and new destinations are ideal for this time of year. 

Back-to-school shopping will begin soon. The media will start preparing stories even sooner. Be ready. Call us at 952-697-5269 or use this form to talk about your 2024 back-to-school PR campaign.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

Article teaches readers to ask for client’s product

An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it...

Have you prepared your company’s story?

Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...

Categories

Pin It on Pinterest