Get noticed by Healthy Choosers

by | Jul 10, 2023 | Advice & Tips

Buyers are becoming better educated about healthier products. That means when they search online, you’ve got to be discoverable and you must be memorable. Media Relations Agency has specialized in reaching the Healthy Chooser market for decades. We can help.

Be heard above the noise 

In 2022, The Global Wellness Institute projected that the wellness industry will be valued at nearly $7 trillion globally by 2025. That’s a lot of competition for attention and buyers’ dollars. 

We’re proud that a large percentage of the products and services we represent are intended to improve quality of life. We’re very comfortable marketing within this space because we know it so well.

Flex your marketing muscles. Nourish your brand. 

Just as a healthy lifestyle has multiple components, so should your Healthy Chooser marketing campaign. Some of our recommendations include: 

  • Define your audience. What you say, and where you say it, depends on your audience’s motivations plus where they research healthy products. A campaign designed to reach marathon runners will be far different than one targeting people seeking more restorative sleep.  
  • Stay on point with your messaging. Even if your product has multiple benefits, it’s confusing to communicate them all at once. Choose the one or two most likely to influence sales. Our product publicists make it their priority to  understand our clients’ unique selling proposition (what they can say that the competition can’t), primary value points and other key drivers for a successful marketing campaign. 
  • Get seen by the people who are mostly likely to buy. We think like a publicist whose goal it is to make someone famous. You want people to start seeing your product’s name and message in their searches, when they turn on the TV and when they check out a wellness blog. We help clients take full advantage of opportunities to get noticed. 
  • Expand your reach with influencers. Our influencer campaigns are very popular for the Healthy Chooser market because they increase a product’s credibility and followers. 

Media Relations Agency has high-level, certified marketing professionals who keep current in every area of marketing from product publicity and content marketing to the intricacies of digital marketing (website, SEO, advertising, graphic design, video production, etc.). 

We can start working to get your product more attention from the Healthy Chooser market for $5,000/month. Our campaigns can grow with you as your product becomes better known and your sales get stronger. 

Call us at 952-697-5269 or use this form to get started.

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).


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