Recent posts by Lonny Kocina

How to make your company a household name

How to make your company a household name

Great Clips. GNC. 1-800 CONTACTS. Prudential. Many of our clients have been household names. Others aspire to join those ranks. Smart marketing can help a great company, product or service rise to fame. It takes time and commitment to make your company a household...
Make your product famous

Make your product famous

If you want to get more leads and sales, start thinking about your product as becoming a famous celebrity rather than a brand. Thinking about your product through the lens of fame will refresh and re-energize your marketing. Give it a try for just a few seconds. New...
How to make your product famous

How to make your product famous

Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up.  Our agency offers two services that will help you...
Do-it-yourself marketing advice

Do-it-yourself marketing advice

We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those...
Every company needs a few good media stories.

Every company needs a few good media stories.

You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant.  Every business should have...

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