Recent posts by Lonny Kocina
What is PR?
Surprisingly, there’s a lot of confusion about PR. It’s not uncommon for seasoned businesspeople to ask me to help them understand it. So what is PR? Technically, PR is an abbreviation for Public Relations. And technically PR firms act as a mediator between a company and its many publics. A company’s “publics” are groups broadly categorized as investors, employees, government, community, the media and any other group of people a business might have to interact with.
Four ideas to help you increase sales
Clients have one goal in mind when they use our services: increase sales. We are good at what we do and we’ve seen clients experience great success. We also take our own medicine; we use our own techniques to promote our agency.
A marketing lesson from Donald Trump and Mark Cuban
A lesson: The exposure products get on Shark Tank should be a marketing lesson for all businesses: There’s money to be made by appearing in the media.
An example: Trump. Super PACs spend hundreds of millions on ads while Trump goes around appearing as a guest and spending almost nothing.
A surprisingly underused approach to content marketing
Content marketing is all the rage because it teaches consumers about products when they’re searching for information. But there’s one kind of content marketing that remains a little-known secret. This channel reaches a massive audience, and is interesting, relevant and engaging. What is this underused approach to content marketing? Media coverage.
