Why partnering with an established agency matters

by | Jul 19, 2023 | MarketSmart Newsletters

Established Agency

You’d be surprised how many clients we’ve gotten over the last 35 years because the agency they were working with went out of business. They come to us with half-done projects and there’s no way to get hold of the agency that was working on it. Often they chose their agency because of its low prices. But low prices are often a signal of desperation and that there is trouble on the horizon. 

It’s common knowledge that many agencies are short lived. Colleges crank out “marketing experts” by the thousands, and a bunch of them think they have what it takes to start and run an agency. Making payroll and paying the bills while keeping everyone happy and eking out a profit is a tough and neverending slog. It takes a certain breed of cat. 

As someone who built a nice agency filled with talented people, and has kept it vibrant for over three decades, I can tell you it’s not easy. 

No agency is going to let you know when they are on the verge of going out of business. There were plenty of times during our early years when I was hoping on Monday I’d be able to make payroll on Friday. I didn’t get on the phone and warn our customers. I learned to survive by doing things like not paying myself, working long hours, and being way too demanding of our staff. 

There are many reasons to use our agency such as experienced talent, a track record of success and our connections. But there are none as important as our ability to stay in business and see your project through. We’ve been around for a long time and we are going to be around a lot longer.  Industry surveys report that a mere 8% of our peers have also reached this 30-to-39 year milestone. That’s a good reason to hire us as your agency. 

It’s easy to work with us. Start by calling us at 952-697-5269 or completing this contact form

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”


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