Owned promotional channels will be a top marketing priority in 2024. You should treat your website as one of your biggest competitive advantages. Make sure it’s performing at its best, in terms of functionality, discoverability, user experience and lead generation.
Buyers will expect more from your site
Of course, using websites as sales tools isn’t new. But in 2024, more dollars will be poured into making sure websites are 24/7 workhorses. Ignoring this trend may cause you to lose ground.
Here are just a few factors to consider:
- Do all your pages load in 2-3 seconds or less? If your pages take too long to load, prospects may go elsewhere, and Google may rank you lower in search results. For sites built in WordPress, Media Relations Agency has an easy and inexpensive way to boost your page speed and performance. With this feature, even image-heavy pages will load faster.
- Is your site navigation intuitive? Does it give visitors the information they’re seeking? When your site is designed with your buyer demographics in mind, people are more likely to stay longer and you’ll get better results.
- What happens once you start getting leads? Our team can help you develop and implement a comprehensive nurture marketing strategy that keeps people interested.
- How many visitors leave your site without taking action? High conversion rates demonstrate the effectiveness of a website’s design, content, user experience and marketing strategies. Conversions should happen throughout your website: on your homepage, product landing pages, blog, FAQs, etc. Each location should be optimized to convert as many visitors into paying customers as possible.
- When was the last time you had an SEO audit? How thorough was it? While many agencies’ SEO audits focus on one or two areas, our SEO audits are significantly more in-depth. Media Relations Agency looks at everything from your website to social media and digital advertising. Plus, we don’t simply plug information into an automated program. Our SEO auditing is conducted and evaluated by skilled SEO professionals.
Start 2024 equipped with actionable insights and a bonus budget
Discover how to make your business the best in the market with the industry’s most in-depth competitive analysis. For a limited time, we are offering this analysis — a $750 value — free to new clients.
You will get actionable insights that will enable you to start 2024 with an advantage over your competitors.
Make sure your website is ready for 2024. Resolve to make this the year that your website’s performance went from so-so to stellar. Call us at 952-697-5269 or use this form get a proposal.
