Convert your site from Google Universal Analytics to Google Analytics 4

by | Mar 9, 2023 | Advice & Tips, Company News, Digital Services, SEO, Website Support

Computer screen showing analytics

Your website’s analytics tell you — quite literally —  what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop processing new hits effective July 1, 2023. Google is replacing it with Google Analytics 4 (GA4).

This conversion is not automatic
If you want to keep collecting data after July 1, your account must be switched manually. For websites built using WordPress, Publicity.com can handle this transition for you to ensure your conversion tracking and metrics are connected appropriately.

Our award-winning digital marketing team includes website designers and programmers who routinely help our clients’ sites perform optimally and efficiently. Our goal is always to help businesses grow. Our bottom line is focusing on your bottom line.

We approach each task as both WordPress experts and certified marketing professionals. That’s a valuable combination!

Are you taking full advantage of your Google Analytics? 
Having those stats is a good place to start but if you’re not doing anything with those numbers, you’re probably giving up sales to your competition. We can help.

Google Analytics enables you to track and analyze critical data on your site and site visitors. The data gathered will tell you such important information as:

  • How many visitors your pages get
  • Where visitors come to your pages from
  • How those visitors progress through your site
  • What visitors do while on your pages
  • How visitors interact with elements on your pages
  • How long visitors spend on your pages
  • At what stage of a visit users leave your site.

What’s new? GA4 will track engagement rate, which indicates the number of sessions that result in a long engagement or conversation (sale, newsletter sign up, etc.). Another new metric is called ‘monetization’. It will take all revenue streams into account, such as your eCommerce platforms and Google Ads. This is intended to more accurately reflect how purchases come about, so you can know when meaningful engagement occurs.

Knowing what actions to take based on those stats requires a deeper understanding of digital marketing strategies. Publicity.com can look at your numbers and recommend strategies designed to boost website engagement and sales.

First things first. Let’s help you migrate to GA4. 
If you want us to migrate your WordPress site to GA4, please notify us as soon as possible. The sooner you let us know, the sooner we can get started and the more likely we will be able to complete your conversion prior to the July 1, 2023 cutoff. Requests received on or after June 1, 2023 will be accommodated, but there may be a gap in your data gathering capabilities.

To learn the exact cost and arrange for us to help you make the switch from Universal Analytics to GA4, call us at 952-697-5269 or use this form.

 

P.S. Is your website built on a platform other than WordPress? We choose to build websites with WordPress because of its flexible framework. Not only is it the platform perfect for professional designs and custom integrations, it is also easy to edit for people who aren’t developers! If you want your website to run on a powerful framework with easy-to-use tools, we can help.

Publicity.com can rebuild your site on our framework, and train you how to make changes. This makes it easy for you to update events, post blogs, add photos or create an online sale. It can also improve the speed of your site and help your site appear higher in search engines.

Written by Jason Kocina

Written by Jason Kocina

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.

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