B2B companies: What would happen if you stopped posting content?

by | Oct 17, 2023 | Content Creation, Content Marketing, Services

Woman reading interesting content on laptop

Who would care if you stopped posting content to your blog and LinkedIn? Who would miss you, if you stopped sending newsletters? To keep people eagerly returning to your properties, you may want to consider prioritizing fans over followers. Media Relations Agency understands this important distinction. We want to help you and your products become celebrities with lots of loyal fans.

Swifties. The BeyHive. What nickname would you give your most devout fans? 

Some people may follow you but never take action on your content. Your industry fans, however, are the ones who consistently find value in your content, even when they’re not actively in the buying process. When they do need to buy, they are likely to think of you first.

How to grow your fan base 

With so much industry content available online, prospective buyers may suffer from information search fatigue. They may feel like they have to become subject matter experts before they make a purchase decision. They may feel they need to review the research, industry news, market outlooks, technical information and white papers. 

That can become tiresome! 

Media Relations Agency can help you differentiate yourself by relieving this pain point. We can help you create a content marketing strategy that enables you to:  

  • Become a trusted source. Establish your credibility. Instead of just telling prospects about your product’s value points, become the resource for high-quality content related to your area of expertise. Your prospects will be better educated. They’ll be able to put your value propositions into clearer perspective.  
  • Perform like a media outlet. You become a trusted source by reporting on other trusted sources and authorities. You probably already have someone in your company who monitors research and trends. Report and comment on legitimate news. There are different ways to accomplish this. Some Media Relations Agency clients produce topic-specific webinars featuring several experts. Others alert the trade media to interesting research in their category, even when it doesn’t involve their product. 
  • Be visible. Frequency matters. It can be difficult to build trust and loyalty when your fans don’t hear from you very often. We can help you establish a realistic posting schedule that keeps you top of mind among your fans. This process may also boost your search ranking. 

If you’re intrigued by the idea of creating a fan base for your business and products, contact us at 952-697-5269 or use this form to get a proposal. Our team would love to play an active role in your rise to fame.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”


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