A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
Are you your town’s best-kept secret? Do customers and prospects know your name and all that you went through to become successful? One of the best ways to attract and keep customers is for people to feel a connection with you. A well-placed media story is an...
Body language expert Linda Clemons has shared the stage with Oprah and President Obama. She learned how to read nonverbal cues from FBI and ATF behavioral experts. This one-woman dynamo, a gifted coach and motivational speaker who can “see what you’re thinking,” hired...
When Twin Cities Business reporter Gene Rebeck chose specific locally headquartered companies to interview for his article, “The Malware Pandemic,” it signaled readers that those firms are their community’s trusted subject matter experts. This tacit, third-party...
As product promotion experts, nothing excites us more than being involved at the introductory stage of a product that could shake up an entire industry. So when the folks at Norway’s Vitux AS wanted to collaborate with us on the U.S. launch of their sugar-free gummy...
When Mytech Partners, an IT consulting and managed services provider, entered the Colorado market, they wanted reputation-boosting publicity to help attract the attention of the local business community. Media Relations Agency delivered. Our publicists personally...
It’s smart to want to become a thought leader within your industry. As you earn the trust of your peers, your good reputation will have a halo effect on your business. Decision makers outside of your industry want to work with the best, and your name will become one...
We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger...
What if, in the next five minutes, you could tell nearly 42,000 people about your products? Exciting, right? That’s what happened when we arranged for CBS-TV affiliate WBTV to interview our client’s representative Michael Woods for this TV news segment. Actually, this...
B2B companies often believe they only need publicity in their industry trades. While taking such a highly targeted approach to your media outreach makes sense, remember that top decision makers rarely limit their media consumption to the trades. Many also are avid...
