Are you your town’s best-kept secret? Do customers and prospects know your name and all that you went through to become successful? One of the best ways to attract and keep customers is for people to feel a connection with you. A well-placed media story is an excellent way to accomplish this.
Media Relations Agency was asked to publicize the Minnesota Chapter of National Association of Women Business Owners (NAWBO-MN) annual Achieve! Awards. These awards honor women business owners who are contributing to our economy, shaking up the status quo and supporting other women-owned businesses.
Receiving an Achieve! Award is significant. This year, there were only five winners. To call attention to each honoree, Media Relations Agency’s publicists contacted reporters both in the recipients’ home towns as well as in the cities where their businesses are headquartered.
This newspaper article in the Eagan/Burnsville edition of Sun ThisWeek is the result of our outreach. It profiles winner All in One Accounting CEO Heide Olson.
The newspaper did more than just run our press release. They assigned staff writer Kara Hildreth to interview Olson for a comprehensive feature article. This gave Olson the opportunity to tell readers about her rise to the top of her profession, and to emphasize her company’s core values of commitment, foresight, relationships, tenacity and teamwork.
This is all great information for someone who may be looking to either hire a local accounting firm, or to reinforce a current client’s decision to do business with All in One Accounting. The article also supports NAWBO-MN’s mission of advocating on behalf of women business owners and their companies.
Feature articles such as this one help to build individuals’ business reputations as well as those of the organization being highlighted. To discuss the possibility of putting our publicists to work arranging stories about you and your company, call us at 952-697-5269 or use this form to schedule time on our calendars.
For more great marketing advice, check out The CEO’s Guide to Marketing!