Client’s feature article grabs attention of bigger news outlet

We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger news outlet,, then spotted the article and shared it with their audience. The “pick-up,” as it’s called, increased the story’s reach to potentially thousands more people within our client’s target audience. 

The next breakthrough in sleep technology, SOLTEC-SMS is the only sleep system that actually improves sleep, rather than just monitoring it. Knowing that SOLTEC-SMS has the potential to change the entire sleep industry, our job is to help educate the business community, healthcare professionals and consumers of its importance. While we can’t control or predict article pick-ups, we do our best to ensure every media story we arrange is thorough and professional so that it is  suitable to be shared by other outlets.

As one of the area’s leading business publications, Twin Cities Business was definitely on our radar! In addition to connecting Twin Cities Business with Cohen, we provided the publication with high-resolution images as well as plenty of relevant background information to help ensure a complete story was shared with readers.

The resulting story was so well done that it caught the attention of, a widely read and expertly curated health news site managed by the American Academy of Anti-Aging Medicine (A4M), a US federally registered 501(c) 3 non-profit organization comprised of 26,000-plus member physicians, health practitioners, scientists, governmental officials, and members of the general public, representing over 120 nations.

Media Relations Agency has been producing high-quality product publicity for nearly 35 years. We would love to demonstrate what we can accomplish on behalf of your business. Use this form to contact us about our product publicity services or call us at 952-697-5269. 


Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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