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Why we love being a health & wellness PR agency

Healthy older woman outdoors

In this article

    Throughout our nearly 40 years in business, it’s been immensely rewarding to represent close to 1,000 clients whose products and services help people thrive across key dimensions in life. You may be surprised by how we define our role. 

    We work in traditional health and wellness every day. Nutrition, preventive care, fitness, supplementation and lifestyle medicine are well within our wheelhouse. But we also work in financial wellness, environmental responsibility, occupational resilience and other disciplines that strengthen wellbeing. 

    Because whether someone is choosing a probiotic, enrolling in a retirement plan or adopting sustainable practices, they are ultimately making a decision about their future stability and vitality. We love working with our clients because we’re helping them improve the lives of others. 

    Wellness is not a niche. It is the foundation on which everything else stands.

    That is why we love being a health and wellness marketing agency.

    Media Relations Agency specializes in this market, and we’d love to help you succeed in this space. It is about clarity. It is about translating evidence into action. It is about educating people so they make choices that support longer, stronger and more secure lives.

    Partnering with us gives you an advantage, because our strategies enable you to maximize your publicity.

    • We’ll help you communicate with your primary and secondary audiences effectively. It’s all about understanding who’s most likely to be interested, where to find them and what will motivate them to buy. 
    • We’ll create a publicity strategy that reaches more potential buyers. As a bonus, this also increases your chances of reaching your primary target audience multiple times and might give you a big edge in discoverability.
    • We’ll help you build trust with your market. A well-rounded publicity campaign gives you lots of opportunities to educate buyers and show them why your product is the smart choice. It’s an ideal way to build trust, because you’ll be showing up in lots of different places and giving people the info they need to make confident decisions.

    Reach out to Media Relations Agency today by calling 952-697-5269 or using this form to talk with a publicist. Let’s get started on a strategy that will make your brand stand out and connect with the right audiences.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.