PR & SEO for Dietary Supplement Brands
Consumer PR for proprietary formulas. Rank for buyer searches, and convert with FTC-compliant product and category pages.
With 35+ years of experience working with some of the most high profile dietary supplement brands in the health and nutrition industry, we are well-positioned to orchestrate a results-driven campaign. We help our clients reach, educate and empower wellness-minded consumers to make better and more informed choices.
We Understand Your Market
From sports nutrition to healthy aging, today’s consumers are highly ingredient-aware and research-driven. They want solutions, not hype or jargon. Don’t just list what’s inside. Explain the benefits. Strong storytelling attracts media and consumer attention by highlighting relatable struggles and realistic solutions.
What they look for:
- Labeled ingredient accuracy (USP, cGMP, Informed Ingredient, etc.)
- Research-backed benefits
- Lifestyle-friendly formats and delivery systems
- Easy to understand educational content
- Key certifications (non-GMO, Halal, Vegan, Organic)
How We Help
We turn complex science into simple, trustworthy stories. We build desire by highlighting real-world benefits, clear evidence, and demonstrating how your supplement fits seamlessly into daily life. And we ensure your message is seen often enough to build awareness and prompt action.
Deliverables that move needles:
- Consumer media pitching that highlights a product’s benefits with authenticity and relatability
- Consumer education PR emphasizing brand differentiation and the importance of understanding product labels
- Landing pages that convert curiosity into sales.
- Social media posts that encourage engagement
- Evidence-based blogs and articles that pique interest and desire
(Foreign-based suppliers targeting the US: We localize terminology, claims* and editorial angles for US outlets and buyers.)
Quarterly PR Packages
Focused quarterly sprints blending earned media, press releases, digital placements and storytelling.
Learn MoreMulti-Channel Publicity
Integrate strategic PR, content, digital advertising, SEO, and social to build visibility and authority across platforms.
Learn MorePay-Per-Interview Publicity
Guaranteed earned media. Pay only for successful placements—clear ROI and accountability.
Learn MoreWebsites & SEO Builds
Conversion-focused sites with integrated SEO to attract, engage and convert.
Learn MoreMonthly Digital Marketing
Ongoing SEO, targeted ads, blogging, and social to sustain growth.
Learn MoreFlexible Marketing Accounts
Prepaid budgets you can refill and deploy across PR, digital and content with clear tracking.
Learn MoreServices for Dietary Supplements Finished Products (B2C)
What You Can Expect
- Increased coverage in relevant consumer media to increase awareness and appeal
- High-value consumer education content that can be used in your blogs, social posts and consumer newsletters
- Rankings for high-intent “benefits sought” brands and applicable terms
- Clearer differentiation vs. “commodity” competitors
- Faster approvals with regulatory compliant language* and review workflows
Book a 20‑minute consult with a Publicist
Get a quick, no‑pressure conversation to confirm priorities, budget, and the fastest wins. We’ll recommend a right‑sized plan and a transparent hourly approach so you know exactly where time goes.
Speak with a PublicistInsights for Dietary Supplements Finished Products (B2C)
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Frequently asked questions
We have 35+ years of experience producing content and PR for some of the world’s most well-known wellness brands. We have also helped launch numerous successful nutraceutical and functional food brands.
Healthy Chooser is a term we created to describe individuals who are passionate about sustaining a positive sense of wellbeing through healthy living. This phrase truly reflects our agency. We’re proud that a large percentage of the products and services we represent are intended to improve quality of life. Media Relations Agency specializes in this market, and we’d love to help you succeed in this space.
You should share your story with as many people as possible, as often as possible. That’s helps get people talking, sharing and buying. While we will customize our approach to fit your unique needs, our fully integrated marketing efforts typically include a combination of media coverage/podcasts, website content, social media, infographics, emails and digital advertising.
While we have extensive experience producing content and PR for the health and nutraceutical industries, Media Relations Agency does not provide legal and regulatory advice. Our clients are responsible for knowing and following all regulatory guidelines in all public-facing promotions.
Our marketing pros will customize our support based on your sales channels. We can create and optimize storefronts on Amazon, Shopify or other ecommerce platforms. We can also lead customers to your product sold by major brick-and-mortar retailers.
Content that instills trust and transparency will help you earn buyers’ loyalty. We’ll help you tell your story, through earned and owned media, in ways that position you as a category leader. As we build your campaign, our priority is the knowledge that consumers want brands that will address specific concerns. They want to know that your product is safe, verified by science, will work as promised and is worth the price tag.
Client Testimonials
What Our Clients Say
"Robin Miller is the most creative writer I’ve ever worked with. She has been my savior on several occasions when I’ve needed a written piece where very little lead time has been given. Robin has created effective copy for blogs, social media, press releases, profiles, articles, emails, advertisements and much more for me over the years. She is a great listener, always gathering the facts and asking questions so she can write what is needed with very few revisions. It’s been my pleasure and honor to work with her these past 5 years. I highly recommend Robin for any content needs one might encounter in any industry!" Penny Portner, Director of Marketing, Bioenergy Life Science — Bioenergy Life Science 
"The Media Relations publicity team and web team worked together cohesively, taking the time to learn about our business and industry. Because of their extra efforts, the quality of their results was exceptional. These are capable, savvy and honorable people who played an indispensable role in our business plan." Laurent Leduc, CEO — Frutarom 
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