Earned Media Coverage
Media coverage that builds credibility by getting your story told through trusted sources. We help you clarify messaging, earn coverage and reinforce authority with a repeatable publicity system.
Our Earned Media Coverage Strategies
Messaging and Positioning
Pitch and place stories with the right outlets to build trust and awareness.
Outreach and Coverage
Pitch and place stories with the right outlets to build trust and awareness.
Authority Building
Reinforce credibility through repeatable themes, proof, and consistent visibility.
Insights for Earned Media Coverage
Featured Articles
Featured
Media coverage may make or break your AI search presence
You may want to rethink your marketing strategy, because AI-powered search is transforming how motivated buyers discover products. The hidden link between AI search and media coverage Traditional search says, “Go look over there.” AI search says, “I looked it
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August 27, 2024
Article teaches readers to ask for client’s product
An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it became apparent
May 9, 2024
Use media coverage to strengthen your thought leadership
Becoming a sought-after thought leader elevates your reputation, and can have a halo effect on your business. When current events prompt the media to interview you, audiences have tangible evidence of your expertise. That’s what happened when we arranged for NBC-TV Kansas City affiliate KSHB
November 2, 2022
Strategic public relations experts help build brand loyalty
Familiarity equals trust. A recent survey found half of this year’s holiday shoppers will only buy from stores they’ve frequented in the past. That mindset won’t abruptly stop on January 1st. To build familiarity, buyers first need to know about you. They need to understand
August 30, 2022
TV publicity shows how to differentiate your product
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee that gave
Pay-Per-Interview Publicity
Guaranteed earned media. Pay only for successful placements—clear ROI and accountability.
Learn MoreQuarterly PR Packages
Focused quarterly sprints blending earned media, press releases, digital placements and storytelling.
Learn MoreMulti-Channel Publicity
Integrate strategic PR, content, digital advertising, SEO, and social to build visibility and authority across platforms.
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Flagship Case Study
1 800 Contacts
Media Relations Agency helped 1-800-Contacts build consumer trust and national visibility through a strategic earned media campaign that gained momentum and expanded reach over time.
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Book a 20-minute consult with a Publicist
Get a quick, no-pressure conversation to confirm priorities, budget, and the fastest wins. We'll recommend a right-sized plan and a transparent hourly approach so you know exactly where time goes.
Speak With a PublicistTrusted By Brands Like Yours
Client Testimonials
What Our Clients Say
"If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive." Kevin McCallum, Vice President, Marketing — 1 800 Contacts 
"I love seeing Great Clips’ stories pop up on the news all over the country … I also like media coverage because of its massive reach and its low-cost per impression. Dollar for dollar, it’s a really smart use of some of your marketing budget." Rhoda Olson, CEO — Great Clips 
"When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right. Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign. I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future." Kim Reddin, Consumer Advocate — National Onion Association 
Frequently Asked Questions
We start with clear goals and a plan, then execute the work needed to improve visibility, credibility, and results.
Timing depends on competition, assets, and effort. We focus on early wins while building long-term momentum.
We track the actions that matter such as leads, calls, and sales, plus visibility metrics that explain what is driving change.
Yes. We can collaborate with internal teams and vendors and provide clear direction and priorities.
We assess where you stand, prioritize the fastest wins, then implement and report progress with next steps.
Use the contact form to speak with a publicist and we will recommend a right-sized plan.