Media Training
Media Training builds credibility by getting your story told through trusted sources. We help you clarify messaging, earn coverage, and reinforce authority with a repeatable publicity system.
Our Media Training Strategies
Messaging and Positioning
Pitch and place stories with the right outlets to build trust and awareness.
Outreach and Coverage
Pitch and place stories with the right outlets to build trust and awareness.
Authority Building
Reinforce credibility through repeatable themes, proof, and consistent visibility.
Insights for Media Training
March 21, 2012
First time on live TV? Follow these tips for a smooth interview
As a publicist , I regularly help train client spokespeople on how to conduct TV interviews. Some of our national clients need to use their company's local representatives for smaller market interviews, and many of these people have never been on TV before. It’s not
May 16, 2011
For great client media training, we bring in the experts
You’ve found a TV station that is really interested in your product and wants to bring you in to show it off live on the air. Now what do you do? Our team at Media Relations takes special care to train our clients to
February 16, 2011
PR Tip: How to get ready for a newspaper interview
Here's some useful PR advice. A newspaper or magazine article can really be a grand slam for promoting your business, event or personal achievements. Print articles have a very long shelf life, and can also reach a very targeted audience. Here are some tips for
December 8, 2010
Great Publicity Tips for a Fantastic Radio Interview
Our team of publicists at Kocina Branding & Marketing Companies works hard to make sure our clients and their spokespeople sound good in front of the microphone during a live interview. These are just a few tips we give them:
Flexible Marketing Accounts
Prepaid budgets you can refill and deploy across PR, digital and content with clear tracking.
Learn MoreQuarterly PR Packages
Focused quarterly sprints blending earned media, press releases, digital placements and storytelling.
Learn MoreMulti-Channel Publicity
Integrate strategic PR, content, digital advertising, SEO, and social to build visibility and authority across platforms.
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Flagship Case Study
1 800 Contacts
Media Relations Agency helped 1-800-Contacts build consumer trust and national visibility through a strategic earned media campaign that gained momentum and expanded reach over time.
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Book a 20-minute consult with a Publicist
Get a quick, no-pressure conversation to confirm priorities, budget, and the fastest wins. We'll recommend a right-sized plan and a transparent hourly approach so you know exactly where time goes.
Speak With a PublicistTrusted By Brands Like Yours
Client Testimonials
What Our Clients Say
"If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive." Kevin McCallum, Vice President, Marketing — 1 800 Contacts 
"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate. Through the efforts of Heather Champine, I always felt that our company mattered and we were getting the highest level of personal service. The Media Relations and Checkerboard teams worked together cohesively, taking the time to learn about our business and industry. Because of their extra efforts, the quality of their results was exceptional. These are capable, savvy and honorable people who played an indispensable role in our business plan." Laurent Leduc, CEO — Alchem 
"Robin Miller is the most creative writer I’ve ever worked with. She has been my savior on several occasions when I’ve needed a written piece where very little lead time has been given. Robin has created effective copy for blogs, social media, press releases, profiles, articles, emails, advertisements and much more for me over the years. She is a great listener, always gathering the facts and asking questions so she can write what is needed with very few revisions. It’s been my pleasure and honor to work with her these past 5 years. I highly recommend Robin for any content needs one might encounter in any industry!" Penny Portner, Director of Marketing, Bioenergy Life Science — Bioenergy Life Science 
Frequently Asked Questions
We start with clear goals and a plan, then execute the work needed to improve visibility, credibility, and results.
Timing depends on competition, assets, and effort. We focus on early wins while building long-term momentum.
We track the actions that matter such as leads, calls, and sales, plus visibility metrics that explain what is driving change.
Yes. We can collaborate with internal teams and vendors and provide clear direction and priorities.
We assess where you stand, prioritize the fastest wins, then implement and report progress with next steps.
Use the contact form to speak with a publicist and we will recommend a right-sized plan.