You’ve found a TV station that is really interested in your product and wants to bring you in to show it off live on the air. Now what do you do?
Our team at Media Relations takes special care to train our clients to give fantastic media interviews. Good interviewing skills can be critical to the success of your marketing plans. Many TV producers, especially in larger markets, will want to see examples of previous media experience before they decide whether or not to book you.
We recently conducted professional media training with one of our newer clients. Dr. Jonathan Shainhouse is a leading cosmetic dentist who has created a unique kind of teeth whitening system. It’s very easy and convenient to use, and it is safe than many other commercial teeth whiteners currently on the market.
We brought in a well known radio and TV news personality to prepare Dr. Shainhouse for his first live TV interview. Together, we went over tips such as the best ways to present his information to a general audience, how to utilize visuals and props to illustrate his message, and also some tricks to appearing camera friendly.
Dr. Shainhouse left the media training ready to confidently deliver his key messaging during an interview. We can’t wait to see the results!
