Our team of publicists works hard to make sure our clients and their spokespeople sound good in front of the microphone during a live interview. These are just a few tips we give them:
1. If you are promoting a specific organization, product or website, make sure to repeat its name a couple times. If it’s an uncommon name or weird spelling, make sure to spell it out for the listeners. Unlike TV and print, listeners can’t see the name. I can’t tell you how many times I’ve wanted to check out a cool website after listening to a show, but couldn’t find it because the guest mentioned it too quickly or didn’t spell it out.
2.If you are doing an in-studio interview, it’s not a bad idea to bring a visual prop with you. Obviously your listeners won’t be able to see it, but having your product or prop in front of you is a good visual reminder for yourself to talk about it and describe it. This way you’re not kicking yourself once you’re off the air for forgetting to mention it. Having a visual also gives your host a cue that it’s something you want to talk about, so they’ll bring it up in conversation.
