Videos compress the sales cycle and can offer high-velocity conversion. HubSpot reports a whopping 95% of marketers report that video is crucial to their strategy. That means simply “showing up” with video is no longer enough. To capture attention and convert it to revenue, your content must perform. By integrating Media Relations Agency’s data-driven video services, you can move beyond awareness into measurable, repeatable impact.
The numbers are compelling
- 87% of buyers report that a video product demo was the final nudge needed to make a purchase, HubSpot
- B2B marketers using video see their revenue grow 49% faster year-over-year than those who do not, HubSpot
- Approximately 68% of YouTube users report using the platform to help make a purchase decision, Marketing LTB
- Consumers are 64% more likely to purchase a product after watching a dedicated product video, Marketing LTB
- In the first half of 2025, YouTube Shorts reached an engagement rate of 7.91%, the highest among all short-form platforms (including TikTok), Sellers Commerce
You should be working with our team, including Media Relations Agency Digital Publicist Isaac Taarud, to create videos engineered for retention and engagement. Isaac repeatedly delivers results, including multiple videos surpassing 100,000 views. He once scaled a YouTube channel to 7,500 subscribers and 4.1 million views in just 105 days! He’s also skilled at using data to improve each video’s performance.
Because Media Relations Agency specializes in fully integrated marketing, your video performance won’t exist in a silo. Every view, drop-off and conversion becomes intelligence used to fuel smarter decisions across all of your marketing channels.
Anyone can create a video. Creating one that performs requires special skills. It takes experienced marketing pros to engineer the hook and refine the narrative to consistently deliver results; then use data-driven insights to replicate those results in other formats and channels.
If you are not treating video as a precision conversion tool, you are leaving accelerated revenue, and market share, on the table. Contact us at 952-697-5269 or or use this link to speak with a publicist.
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