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Fix these now: 3 marketing mistakes costing you growth

Confused business woman looking at paper and computer

In this article

    What’s quietly costing you growth right now, and why you haven’t noticed? The truth is most marketing doesn’t abruptly fail. Instead it slowly stops working. Anyone can audit your marketing. Media Relations Agency has a benefit most agencies can’t give you: real results spanning 38 years. 

    Here are three things you may need to fix right now:

    1. You’ve cut your marketing budget.
      Visibility drives growth. When you go quiet, your competitors don’t. They step in and take the share you’ve surrendered. Even with tight budgets, media coverage helps you remain competitive and demonstrate your strength in the marketplace. 
    2. You’re waiting to spend your marketing budget on big news.
      Waiting for a product launch, new study or seasonal hook creates a stop-start pattern. Consistency isn’t optional; it’s what builds trust, recall and long-term brand equity.
    3. You’re over-relying on social media ads.
      Paid social can perform, but it can’t carry your entire strategy. Without earned media, credible third-party validation and a strong website foundation, you limit discoverability, especially now with AI shaping the search landscape. Expanding your channel mix isn’t just smart; it’s how you build authority.

    Real marketing results: Is your website working hard enough for you? 

    Guidance Corporation is a full-service hard assets firm dealing with a complete line of certified and raw coins. They asked Media Relations Agency to create a modernized new website with a a seamless e-commerce experience, strategically designed to increase leads and improve the conversion rate. 

    What began as a usability and credibility initiative quickly became a growth engine. After the new website launched, Guidance Corporation experienced: 

    • More than a 1000% increase in e-commerce revenue 
    • 300% backlink increase 
    • 4,600 ranking keywords. Read more here. 

    Let’s find what’s holding back your marketing, and fix it. Contact us at 952-697-5269 or use this link to schedule a call with Marketing Strategy Expert, Matt Hentges about your content needs.

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    Article by Heather Champine, Chief Operating Officer & Partner, SAM 6 Pro

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With 30 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.