Guidance Corporation – Case Study
Guidance Corporation Turns to Media Relations Agency for a Smarter, Sleeker Coin-Buying Experience
Guidance Corporation is a full-service hard assets firm dealing with a complete line of Certified and Raw Coins. The Minnesota-based company sells gold, silver, platinum coins, as well as offering customized investment opportunities and helping connect customers with rare coins.
They needed a functioning e-commerce platform which was up-to-date and easy to edit, while updating current spot prices. Media Relations Agency created a new website with a modern design and a seamless e-commerce experience, strategically designed to increase leads and improve conversion rate.
The site your team created for us is working phenomenal and business has been better than we ever could have imagined. When the mad rush for silver/gold started, we were able to work through the orders and calls in an organized fashion due to the process you and your team put in place for us. We just wanted to say ‘thank you’.
The Challenge
Create a functioning e-commerce platform capable of handling large transactions
Create a modern design that stands out in the industry
Increase traffic and leads through a defined sales funnel
Integrate automatic product prices based on current spot prices
Challenges specific to bullion sales were identified early and addressed with custom integrations which improves user experience.
Our Approach
E-commerce Design: Guidance Corporation needed an online store that could handle large transactions, offer dynamic pricing, and was easy to use for an older audience. Created in WooCommerce, the new site features an easy-to-use e-commerce interface, complete with over 100 products and the ability to add rare coins at a later date. The site does a lot more than simply sell products, it also includes a strategic sales funnel, a Find Your Coin feature, and more.
Responsive Web Design: Every website needs to look great on every screen resolution. We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. The new design is future-proof, and will look great on every new phone or tablet size.
WordPress Development: We developed a WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms and customized features. Custom features were added to the site to allow a live spot price checker, and a formula to automatically adjust product prices according to metal prices.
User-Centered Design: With an older average audience, having a clear site structure and easy-to-use site was of the utmost importance. We created a site structure that would streamline the process, and make navigation easy from one product to the next. Both the navigation and e-commerce experience were given helpful features to make for a simple process. Users are quickly engaged with top products, and find a clear purchasing experience throughout.
Search Engine Optimization: We created a site structure and crafted content with SEO best practices in mind. After extensive keyword research, we selected more than 30 primary keywords and optimized pages to rank for the terms. Every page and category on the site features unique, expert content that will compete with the large sites in the industry. All titles, links, headers, and images were also optimized.
Digital Advertising: We planned and created an advertising campaign using Google Search Ads, Facebook Ads, Google Shopping, and retargeting. After creating a feed and a number of rules, we put together a shopping campaign for eligible products, along with high-performing search ads to bring in great leads and a large number of sales. We also created compelling images and content for Facebook Ads and developed a custom audience. Ads are continuously tweaked to maximize effectiveness.
The Results
The redesigned platform transformed how customers discovered, evaluated, and purchased from Guidance Corporation. What began as a usability and credibility initiative quickly became a growth engine.
Within months of launch, the site experienced sustained increases in traffic, visibility, and revenue. Search performance expanded dramatically, ecommerce conversions improved, and the brand established a stronger foothold in competitive search results. The improvements weren’t short-lived—Guidance Corporation gained a scalable, search-driven foundation that continues to support growth..
13K
Monthly Visots
1,000+%
Ecommerce Revenue
4,600
Ranking Keywords
300%
Backlink Increase
The Results
The redesigned platform transformed how customers discovered, evaluated, and purchased from Guidance Corporation. What began as a usability and credibility initiative quickly became a growth engine.
Within months of launch, the site experienced sustained increases in traffic, visibility, and revenue. Search performance expanded dramatically, ecommerce conversions improved, and the brand established a stronger foothold in competitive search results. The improvements weren’t short-lived—Guidance Corporation gained a scalable, search-driven foundation that continues to support growth.
13K
Monthly Visits
1,000+%
E-commerce Revenue
4,600
Ranking Keywords
300%
Backlink Increase
The site your team created for us is working phenomenal and business has been better than we ever could have imagined. When the mad rush for silver/gold started, we were able to work through the orders and calls in an organized fashion due to the process you and your team put in place for us. We just wanted to say ‘thank you’.
Josh Diker – Guidance Corporation