Here’s some useful PR advice. A newspaper or magazine article can really be a grand slam for promoting your business, event or personal achievements. Print articles have a very long shelf life, and can also reach a very targeted audience. Here are some tips for making sure you have a great newspaper or magazine interview:
1. Unlike live television and radio, you don’t have to worry about dead air. You have time to take a breath and think about the question and how you want to respond to it. It’s also perfectly acceptable to have notes by your side to reference in order to accurately answer a question.
2. Be prepared. Print reporters can go into much more detail than other forms of media. They are also more likely to be specialists in a certain subject area, so they are likely to ask more in-depth, investigative questions. Have as many details, literature, statistics, or product information as you can in order to be able to answer the questions the best you can.
3. Be courteous of the reporter’s time. Reporters are very busy and sometimes do several interviews a day. If they are interviewing you at home or at your business, make sure they have clear directions to ensure they will be on time too.
