PR & SEO for Medical Devices & Technologies
Win clinician and patient trust with regulatory-aware PR and search-driven content.
We help durable medical brands translate complex technology into clear, compelling stories that build credibility with professionals, confidence with consumers and visibility in a competitive marketplace.
We Understand Your Market
We specialize in marketing products including (but not limited to) laser therapies, hearing and low vision solutions, contact lenses, durable medical equipment, and numerous other medical and wellness technologies. We’ve spent nearly 40 years perfecting our ability to help our clients teach audiences why they should trust these products.
What the media and your audience look for:
- Clear and transparent claims
- Third-party validations, certifications or professional partnerships
- Plain-language explanation of real-world benefits
- Patient-centered stories that highlight restored independence, regained confidence or lifestyle transformation
How We Help
Emotional storytelling helps create strong engagement with your product. Whether it’s the joy of hearing a grandchild’s voice again, living pain-free after years of discomfort, or simply feeling and looking more refreshed, we create content that resonates with those actively seeking products such as yours.
Deliverables that move needles:
- Consumer media pitching that highlights benefits, science, applications and market trends
- Consumer education that gives audiences proof they can trust, simplicity they can understand, and stories they can see themselves in.
- Trust-building landing pages that provide visitors with highly sought-after details including certifications and insurance coverage
- Social media posts that encourage engagement
- Evidence-based blogs and articles that pique interest and desire
Pay-Per-Interview Publicity
Guaranteed earned media. Pay only for successful placements—clear ROI and accountability.
Learn MoreMulti-Channel Publicity
Integrate strategic PR, content, digital advertising, SEO, and social to build visibility and authority across platforms.
Learn MoreQuarterly PR Packages
Focused quarterly sprints blending earned media, press releases, digital placements and storytelling.
Learn MoreMonthly Digital Marketing
Ongoing SEO, targeted ads, blogging, and social to sustain growth.
Learn MoreFlexible Marketing Accounts
Prepaid budgets you can refill and deploy across PR, digital and content with clear tracking.
Learn MoreServices for Medical Devices & DME
- Increased coverage in relevant consumer media
- Rankings for high-intent searches
- Clearer differentiation vs. closest competitors
- Strategic consumer education to increase awareness and appeal
- Reach and frequency to help ensure your messaging is remembered by the masses
Talk to a US publicist about your medical device.
Get a quick, no-pressure consult to plan consumer outreach, and regulatory compliant content* for the US market.
Speak with a PublicistInsights for Medical Devices & DME
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1 800 Contacts
Media Relations Agency helped 1-800-Contacts build consumer trust and national visibility through a strategic earned media campaign that gained momentum and expanded reach over time.
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Frequently asked questions
Editors are looking for newsworthy stories, not marketing hype. We will want to include such details as clinical and scientific validation, regulatory milestones including any FDA approvals, patient outcomes, and details about how your technology improves on other available options.
While we offer the ability to create compliant messaging without exaggerating claims, Media Relations Agency does not provide legal and regulatory advice. Our clients are responsible for knowing and following all FTC and regulatory guidelines in all public-facing promotions.
Yes! We can create professional, trustworthy websites that balance clinical credibility with clear consumer education. We incorporate ADA-compliant design for accessibility (fonts, contrast, screen readers) and mobile-friendly, fast-loading pages to enhance user experience.
Yes, we can take technical and clinical and make them digestible for patients, caregivers, and clinicians. Our team is capable of creating editor-ready narratives, patient stories, infographics and explainer content.
AI will make shopping for DME, and medical devices/technologies more personalized and data-driven. We can help you get a competitive edge by ensuring your website is optimized for AI; arranging for credible media coverage to support AI discoverability; and focusing on enhancing social media sentiment.
PR efforts are focusing on highlighting clinical studies, patient outcomes and real-world efficacy. Additionally, positioning company executives and product developers as thought leaders through media interviews and authored articles is gaining traction. Combining digital platforms with traditional media is also becoming more prevalent. This strategy ensures broader reach and engagement, catering to diverse audience preferences and enhancing the overall impact of medical technology PR campaigns.
Client Testimonials
What Our Clients Say
"If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive." Kevin McCallum, Vice President, Marketing — 1 800 Contacts 
"Working with Media Relations Agency has been an exceptional experience. Their team brings energy, creativity, and results to everything they do—from strategic counsel, writing and press release management to direct media pitching and thoughtful reporting insights. One of our favorite collaborations was the Fourth of July campaign featuring the inspiring story of ‘Kere’ the eagle. Media Relations Agency helped us share how Kerecis’ fish skin technology played a vital role in her recovery and release back into the wild. The story took flight, earning incredible national and global coverage, including Newsweek Magazine, USA Today and other major outlets. The Media Relations Agency team not only meets but consistently exceeds our expectations. Their professionalism, responsiveness, and genuine enthusiasm for our mission shine through in every project. They’re a true partner in helping us tell stories that connect and inspire. " Kristinn D. L. Gilsdorf, Director of Communications and Digital Engagement — Kerecis 
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Discover exactly how your brand stacks up against competitors and uncover your best opportunities for growth. Our complimentary Competitive Analysis clearly identifies areas where strategic PR and marketing can elevate your market presence.
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