TV publicity shows how to differentiate your product

by | Aug 30, 2022 | Media Specialists, Pay Per Interview, Placement Examples

TV publicity for shows how to differentiate your product

A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee that gave coffee lovers several reasons to try something new. It had to be fun and answer the age-old question all marketers must answer on their audience’s behalf: What’s in it for me?  

City Girl Coffee is a premium, beans-with-benefits coffee brand. It is one of very few sustainably and responsibly sourced coffee brands actively working to establish gender equality for millions of women coffee producers. 

We capitalized on the summer season by offering producers at ABC-TV affiliate KSTP-TV a fun segment demonstrating how to make iced drinks and cocktails with City Girl Coffee. Then we worked with City Girl Coffee founder Alyza Bohbot James to determine her best crowd-pleasing recipes and mediagenic props. 

This segment was a big hit! The hosts were having so much fun that they gave Alyza plenty of time to deliver all of her key message points. They even commented that they wanted to tour City Girl Coffee’s manufacturing location for themselves.

We are confident that the TV audience also wanted to replicate this fun in their own lives by making City Girl Coffee drinks for their next party or family gathering. 

Do you sell a product that you’d love to demo on TV? Let’s talk about what your TV publicity might look like. Call us at 952-697-5269 or use this form to start brainstorming some fun ideas.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Snoop Dogg campaign’s marketing blunders

Solo Stove’s recent Snoop Dogg marketing campaign went viral. So why did it apparently force the company’s CEO to resign? Marketing industry pundits were quick to analyze what went wrong. And their conclusions support why our Strategically Aimed Marketing process is...

Content is no longer king

In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...

More marketing talent for less cost

Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...

Categories

Pin It on Pinterest