When Mytech Partners, an IT consulting and managed services provider, entered the Colorado market, they wanted reputation-boosting publicity to help attract the attention of the local business community. Media Relations Agency delivered.
Our publicists personally contacted Colorado business reporters and editors to talk with them about what differentiates Mytech Partners from other IT providers. As a highly qualified local business committed to forging strong community ties, Mytech’s story grabbed the interest of Colorado Business Magazine. Editors accepted our offer to prepare an article within their editorial guidelines, written by Mytech Partners’ General Manager Patty Gustafson.
Media Relations Agency’s content marketing writers collaborated on this article, which checked all the boxes. It demonstrated Mytech Partners’ clear understanding of Colorado’s small- to mid-sized business community’s IT pain points. “Technology can be challenging when that’s not your primary business,” Gustafson writes.
The article established trust with readers by identifying common problems and providing solid advice. At the same time, it subtly draws readers’ attention to the company’s points of differentiation.
The client is very happy with this earned media coverage. We’re already brainstorming on new story angles to continue our publicity momentum well into 2022.
Do you have a business story to tell? Would you like to elevate your reputation in your local business community? Let’s discuss how we can make that happen. Call us at 952-697-5269 or use this form to connect with us.
