Pills, capsules, softgels, gummies, powders and liquids … you may think you already know all the ways to consume vitamins and dietary supplements. Not quite. Many major supplement companies, including Shaklee and Nordic Naturals, are now offering a next-generation, gelatin-like format called Smart Chews, developed by our client ConCordix.
Publicity.com is using a variety of marketing strategies to educate consumers about the advantages of this supplement format, that is rising in popularity.
What’s a Smart Chew?
Smart Chews are giving gummies a run for their money. They are soft and don’t stick to teeth, making them very easy to swallow. Entirely sugar-free, they also have truer natural flavors without the candy-like sweetness of gummies. Each Smart Chew can hold the right amount of active ingredients (for example, 15 times more omega-3 EPA/DHA than average gummies) and those nutrients are easier for the body to absorb. They are free of artificial colors, flavors, sweeteners and preservatives, gluten free, dairy free and non-GMO.
Publicity.com is actively educating consumers about Smart Chews
Being a full-service product marketing agency gives Publicity.com an advantage. Our certified marketing professionals have expertise in all marketing areas, not just digital. If there’s an opportunity to share our clients’ stories, we have the experience to go after it.
This interview with naturopathic physician Andrew Myers on CBS-TV affiliate WKYT is one of several TV spots we have arranged to introduce Smart Chews to the public. In addition to traditional media, Publicity.com is drawing consumers’ attention to Smart Chews through other high-value digital marketing strategies including blogs, social media posts and videos.
We’d welcome the opportunity to help you make your product better known among consumers. To schedule an exploratory conversation, call us at 952-697-5269 or use this form.