Marketing To Go: Market Segmentation Variables

Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, I explain a commonly misunderstood term, market segmentation variables.

Written by Jason Kocina

Jason has been teaching businesses how to turn their Web sites into profit centers since 1995. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people.

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