The marketing environment is constantly changing. Is your marketing plan keeping up with those changes? Here are some elements that should be evaluated for 2025. Plus, we’re revealing how you can get our popular 10% bonus offer for an even more impactful campaign....
Right now, many businesses are just focused on getting through December. After the holidays, there will be plenty of time to focus on Q1 marketing, right? That kind of thinking may be giving your competition an unnecessary head start. If you act now, there’s still...
Thanksgiving reminds us to count our blessings, and make our blessings count. We wish you and your loved ones a Happy Thanksgiving filled with gratitude.
Your website is your hardest working sales and marketing tool, available 24/7. Is it ready to support your 2025 marketing plans? Is there something you should do now — before the end of the year — so it may generate more leads and higher sales? Here are some...
2025 will be here before you know it. If you need to spend the rest of your marketing budget so you can get the same or bigger budget next year, or if you need to show more results, keep reading. Our strategic marketing tactics can demonstrate that you’ve been smart...
People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...
Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point. Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...
New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...
An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it...
Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...
