How to improve your digital lead generation strategy

by | Oct 4, 2022 | Advice & Tips, Brand Awareness, Digital Marketing, Lead Generation

Illustrated hands building a website to use as a lead generation strategy

Could you be doing more to drive qualified, motivated leads? Are you using the right digital tools, and are you maximizing their capabilities with the best-possible lead generation strategy? Your website should be your most powerful owned promotional channel. Media Relations Agency’s digital team can transform an unproductive site into one that helps you grow your business. 

We keep it simple 

We get it. You’ve got a business to run. Digital marketing shouldn’t monopolize your time. Nor should you have to keep up with the constant digital changes and upgrades. That’s our job. 

We use industry-standard tools that provide you with a solid content marketing system including search engine optimization, email, social media, advertising and lead generation. Those tools include, but aren’t limited to: 

  • Industry standard content management
  • Online showroom
  • Event calendar
  • Blogging tools 
  • Sales funnel/lead generation
  • Form building
  • Integration with social media
  • Segmented email collection 
  • Newsletter and alert templates
  • SEO optimized for today and the future
  • Full analytics and key metrics dashboard
  • Scheduled backups 

When we’re done building your website’s new foundation, you own a site, an action plan and easy-to-understand training materials, with the added benefit of having access to a strong, experienced digital marketing team.  

We’ll build your confidence  

Many clients come to us frustrated because they’ve spent thousands of dollars on sites that don’t work properly. We’ve seen it all before. And we know how to help. 

When you work with Media Relations Agency’s digital team, posting to your site, the search engines and your social media, including email, has never been so simplified. Your site will be built to your content schedule and customized to your staff and content approval process. Our posting guidelines make it easier than ever to optimize your new content when it is added to your site. 

On completion, your new site will undergo our extensive pre-launch checklist then we’ll launch it to the public. 

A lead generation strategy shouldn’t be such a mystery. Marketing is easier with a solid foundation. Call us at 952-697-5269 or use this form to consult with us about your lead generation needs.

Written by Jason Kocina

Written by Jason Kocina

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.


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