Make more money using affiliate marketing

by | Jan 27, 2023 | Advice & Tips, Digital Marketing, Digital Services, Influencer Marketing

Hand pressing a button reading affiliate marketing

You are sacrificing sales if you sell products online and you don’t have an affiliate marketing program. Product profiles and reviews, as well as gift guides, are now affiliates’ domains. Even many earned media channels now welcome (some even insist on) affiliate links. We can help you set up and manage an affiliate marketing program. 

Affiliate marketing converts leads into paying customers 

Affiliate marketing is essentially when you pay affiliates to bring you customers. “Buy now” and “shop” buttons within an article or YouTube description are examples of affiliate marketing. Your affiliates only get paid if the people using their links convert to customers. 

It works like this: Each affiliate is given a unique tracking URL. This tells you which affiliates are driving traffic to your online store. When a visitor uses that link to buy from your site, you pay the affiliate a commission. This is how influencers generate all or a good portion of their income. 

Traditional media are also monetizing their digital editorial spaces 

Advertising no longer pays the bills for magazines, newspapers, radio and television networks. Even the media giants — Conde Nast, Meredith and Hearst — are monetizing their editorial space. Today, a growing number of these media outlets simply won’t run a story unless it includes an affiliate link. It’s another revenue stream. 

You may see affiliate links on the digital pages of your local TV stations as well as on the digital sites for such well-known publications as People, Better Homes and Gardens, Real Simple and Glamour. 

We can grow your affiliate list and boost their results   

If an influencer or the media want to earn money from their affiliate links, the stories they run better be favorable! 

Working with Media Relations Agency gives you a huge advantage. We have been a pioneering leader in product publicity for more than 35 years. We work day in/day out co-producing stories with reporters and producers. We know how to tell your story in ways that compel readers to buy. 

Even though we don’t have complete control over the messaging used by your affiliates, we provide them with such excellent Media Grade Content® that our stories are often run as is or with very few modifications. 

In other words, you can trust us to educate readers about why your product is the best solution for them. Our content provides shoppers with your primary value points. It supplies them with your unique selling proposition. And when the affiliate inserts their link, it pulls readers into your sales cycle. 

Media Relations Agency can:

  • develop your affiliate program offers and guidelines. 
  • link your current e-commerce system to affiliate software.
  • recruit influencers, review their fit and secure signed proposals. 
  • provide ongoing support for your influencers, including answering their questions, providing them with crave-worthy content and following up on posts.
  • provide influencers and the media with custom content and opportunities to interview you or your experts. 
  • obtain a release from each influencer, enabling you to use their content for your social media posts, blogs, website content and more. 
  • pitch your story to media outlets that accept (or require) affiliate links. 
  • provide you with a report on all of our activities and our results. 

Affiliate marketing is a sales-generating marketing strategy. Media Relations Agency has the team and expertise to help you leverage it. Work with us to activate and manage your affiliate marketing program. Our start-up pricing ranges between $2,000 and $5,000, with a focus on influencer affiliates. Media pitching will be higher. Begin generating more sales by calling us at 952-697-5269 or use this form to learn more.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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