Are you unsure what to do with your website and marketing programs? Let Media Relations Agency’s certified marketing pros uncover what is working for competition in your industry and market. We are giving away 10 free competitive analyses this month. Hurry to claim...
There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
Imagine deploying marketing automation tools like MailChimp or Klavyio with the expectation of streamlining your customer outreach, only to find your messages lost in translation—literally. Here's a story from our own experience that highlights the importance of human...
Solo Stove’s recent Snoop Dogg marketing campaign went viral. So why did it apparently force the company’s CEO to resign? Marketing industry pundits were quick to analyze what went wrong. And their conclusions support why our Strategically Aimed Marketing process is...
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
One basic marketing concept is the four Ps of marketing: Product, Price, Place and Promotion. Your product pricing strategy must be considered before you build your ecommerce website and establish your marketing program. The real client comparisons below help...
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
