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End-of-year marketing budget spending ideas

by | Oct 10, 2023 | Digital Marketing, Services

2 business people reviewing marketing budget graphs and laptop

It’s already October! 2024 will be here before you know it. If you need to spend the rest of your marketing budget so you can get the same or bigger budget next year, or if you need to show more results, keep reading. Our strategic marketing tactics can demonstrate that you’ve been smart about your spending. Jump over to Publicity.com to learn more about any of these strategies and explore even more ways we can help your product earn celebrity status. 

With more than 35 years of product marketing experience, our team can steer you in the right direction depending on your goals and budget. Our customized recommendations may also differ depending on whether your product is in the introductory phase, or it’s already somewhat established and your marketing needs updating or fine tuning. 

Here is a sampling of ideas for closing out 2023 on a high note 

As a full-service product marketing agency, Media Relations has the skills and talented staff to make positive things happen. In fact, our newly designed website lists dozens of marketing services and strategies available to you right now! 

If you’ve got budget to spend by the end of 2023, how about: 

  • Getting some end-of-year media coverage. This is a great option if your product should be on buyers’ gift lists or included in new year/new you media stories. 
  • Updating your website’s SEO. We employ both on-page and off-page tactics as well as technical SEO strategies to help your site become as discoverable as possible.
  • Optimizing your conversion rate. Media Relations Agency’s Conversion Rate Optimization uses advanced tracking to map where people are engaging with your site and where they are falling off the conversion path. Let’s improve your site’s bottom line.
  • Starting a lead generation campaign. Whether your goal is to get people to sign up for an email list, ask for a quote, apply for a job, download a white paper or follow you on social media, our lead generation campaigns take every detail into account. When you want to bring in more leads, Media Relations Agency delivers.
  • Sending monthly newsletters. More than a third of all marketers use email newsletters. They accelerate business growth by keeping you top of mind. It’s no surprise that email marketing ROI is about $36 for every dollar spent. Media Relations Agency produces high-value newsletters that are visually appealing and interesting to read. 
  • Launching a Google ad campaign. With more than 8.5 billion people searching Google daily, Google Ads (Pay Per Click) is effective at driving qualified leads to your website. As certified Google Ads professionals with decades of product marketing experience, Media Relations Agency uses best practices to maximize your Google Ads budget and boost your ROI. Your results will include better visibility and higher quality leads.

Working with us is easy

Call us at 952-697-5269 or use this form to get a proposal. We can start working with you for as little as $5,000/month. We’ll help you create a strategy for using the remainder of your 2023 marketing budget, that will position you for even better results in 2024. We’ll even send you a complimentary copy of our best-selling book, “The CEO’s Guide to Marketing” after our first consultation. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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