The simplest strategy for marketing a product

It’s easy to feel stressed about marketing a product. Maybe there’s an urgent need for a landing page. If that reporter doesn’t receive an infographic by tomorrow, your big feature story may not run. Your social channels need constant attention. Your sales team is asking for a video. Who has time to secure the outside talent and familiarize them with the intricacies of your campaign? 

Media Relations Agency’s fully integrated team keeps it simple. Personally, it makes me feel good to help our clients relax because we’ve removed much of their stress. 

Today’s marketing promotions take a larger team of people with a variety of very specialized skills. When you work with a fully integrated marketing agency such as ours, there’s no scrambling to take advantage of an opportunity. 

Our in-house team can design, strategize, develop and execute every element of a product marketing campaign. For a marketing agency to pull off these tasks with seamless precision, it takes good processes and lots of experience.

As a Media Relations Agency client, you have access to: 

  • Experienced publicists 
  • Digital marketing talent: SEO specialists, social media managers, content strategists, UX designers, digital advertising experts and email marketing specialists. 
  • Full stack developers
  • Content marketing writers 
  • Messengers, key opinion leaders, innovators/influencers
  • Graphic artists, photographers and videographers
  • Strategy experts 

There are more efficiencies and advantages to being a Media Relations Agency client because of how we’re structured. For example: 

  • We work with you from your master steering document. We follow our six-step SAM 6® marketing process. As part of Step 2, we gather information that serves as your campaign’s unique framework. Everyone works from the same document which clearly describes your product, vision, mission, market, key messages, positioning and brand statement. This becomes especially useful when something unexpected is added to your task list.   
  • A fully integrated campaign runs more efficiently. Do you need a new video? A newsletter drawing attention to the article about your product that ran in USA Today? We’re already knowledgeable about your campaign and can respond quickly. We just fold these familiar tasks into our daily routines. From your perspective, our work is seamless.

While some creative tasks can be handled by your internal staff, most companies job out part of the work. Working with full service agency is the best strategy for marketing a product. We’re here to help whenever you see a gap in your marketing campaign, or an unanticipated need arises. Or, perhaps it’s time to do a thorough campaign review and refresh. Call us at 952-697-5269 or use this form to start simplifying your marketing. 


For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Jason Kocina

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.

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