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Should you invest in SEO?

by | Jul 22, 2022 | Advice & Tips, Digital Marketing

Laptop with SEO on the SERP on the screen showing importance of investing in SEO

Does search engine optimization (SEO) still have value? Some people argue that SEO is a waste of time because Google and other search engines are supposed to find your website naturally. Media Relations Agency’s digital marketing team wholeheartedly disagrees. When done correctly, and with current trends in mind, investing in SEO is one of the smartest moves you can make. 

Consider how most of us search the internet: 

  1. Experts say as many as 75% of us don’t scroll past the first search engine results page (SERP). You simply won’t get attention if you’re on page three, five or six. 
  2. Most of us make quick decisions on what to click and what to avoid. There are only a few seconds between our query and our click. If you want to earn that click, you need to have an engaging title and description. Of course, the content on your landing page also needs to be spot-on or folks will click away just as fast.
  3. Some of us ignore paid search results. You should invest in organic search even if you have an active paid search campaign running. 

SEO is constantly evolving. There’s a lot to do! If you only have half a team, your SEO investment may not be worthwhile. 

In addition to keyword research, site structure and backlinks, our SEO specialists consider the regularly changing algorithms as well as tactics for mobile searches, voice searches and featured snippets. For maximum impact, you also need expert writers and web developers. 

The benefit of working with a full-service agency such as Media Relations Agency is that we have those professionals. We have the skill sets and expertise to tackle even the most complicated tasks. 

To get the online visibility you need, call Matt Hentges at 952-697-5269 or complete this form. Matt will answer any questions you might have and can connect you with our skilled team that will use a variety of SEO techniques to improve your website’s ranking. These include technical aspects such as search engine-friendly website structure, optimized images and effective link strategies, as well as creative operations, such as quality, resource-rich content and strategic keyword usage. We’ll get you noticed. 

P.S. If local traffic is important to you, then investing in SEO is one of the best ways to gain local trust and visibility. Media Relations’ digital team can optimize your site and Google profile to increase your visibility on Google Maps and other attention-getting pages. We can share some client stories and show you what we did to improve their search ranking. 

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Kris Best

Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

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