Who would care if you stopped posting content to your blog and LinkedIn? Who would miss you, if you stopped sending newsletters? To keep people eagerly returning to your properties, you may want to consider prioritizing fans over followers. Media Relations Agency...
Content Creation
The impact of poorly written content
The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly...
People-first content for better SEO
Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Limited time blog audit offer
Businesses that blog report getting 67% more leads than those that don’t. Yet some blogs fail to get the desired results. For a limited time, Media Relations Agency is offering a complimentary 5-point blog audit. We may find new ways for you to improve your blog’s...
Guidelines for the best marketing content
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
The new approach to reaching the masses
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
It’s time to plan your fall/holiday marketing campaign
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
What is the value of a blog for business?
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
Should you create a LinkedIn newsletter?
Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our...
How to create a 2023 marketing plan
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
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