by Mike Danielson | May 30, 2019 | Advice & Tips
After more than 30 years representing best-in-class health and nutrition brands, here’s what I know for sure: Influencers change. Promotional channels evolve. But companies that base their marketing on proven strategies enjoy the most overall success with their... 
by Mike Danielson | Mar 12, 2019 | Company News
Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has... 
by Mike Danielson | Jan 25, 2017 | Advice & Tips
All marketers grapple with the same issue: how to tell a story that lands their product in more shopping carts. The first step is to capture consumers’ attention. I’m not going to tell you this is easy. Winning consumers’ interest can be a real challenge. But in 25... 
by Mike Danielson | Mar 11, 2016 | Advice & Tips
What really causes us to adopt a new idea or try new things? Influence. Publicity enables you to promote your product with influence. Our interpersonal relationships exert some of the strongest influences in our lives. After that, we’re often guided by what we learn... 
by Mike Danielson | Dec 30, 2015 | Advice & Tips
Lately I’ve been speaking with many professionals who sell their products predominantly online. Direct online selling often creates amazing profit margins which can be invested in rich content and earned media, the most powerful promotional tools besides personal...
