For millions of consumers, the new calendar year is an ideal starting point for losing weight, getting in shape and actively making other changes to support their overall wellness. Many of those same consumers will reach for dietary supplements to help reach their...
Media coverage can lead to higher sales in the health and nutrition industry, whether you’re selling an ingredient, finished product, delivery system or related technology. But far too many publicity campaigns fail miserably because they skipped the preliminary work...
How much money can you afford to waste on marketing that is never going to work? While fame and success take time, no one wants to throw money at strategies that are destined to fail before the first creative is developed. Hiring an experienced marketing agency is...
As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized....
Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and...
