Recent posts by Mike Danielson

The advantages to working with a PR firm

The advantages to working with a PR firm

Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
How to avoid this very costly PR mistake

How to avoid this very costly PR mistake

I get frustrated when I see companies repeatedly making the same costly PR mistake. Worse: Instead of learning from it, they keep doing it because it appears to be working. They don’t realize they’re nearly always setting themselves up to lose business over the long...
Profitable holiday marketing for supplements

Profitable holiday marketing for supplements

For millions of consumers, the new calendar year is an ideal starting point for losing weight, getting in shape and actively making other changes to support their overall wellness. Many of those same consumers will reach for dietary supplements to help reach their...
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