As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized....
Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and...
If someone routinely makes you look great at your job, and cheerfully does some of your work for you while never asking for recognition, you’d probably want to work with them frequently, right? That’s how the media feel about our publicists. Why should you care?...
Amazon sells billions of dollars in products annually, including many dietary supplements and natural health products. As more of our clients add Amazon to their retail distribution channels, they rely on Media Relations Agency to create and optimize their...
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing...