How to get exposure for your product

by | Mar 16, 2023 | Advice & Tips, Brand Awareness, Digital Services, Lead Generation

Dial with multiple channel promotions showing how to get exposure for a product

Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for my product as possible?”

Strategic product marketing is a combination of sprinting and climbing 

Media Relations Agency ( has specialized in product marketing for 35 years. We know how to make products famous. We work with our clients to layer their strategic marketing tactics, building on each success. 

There’s a reason why it’s called the Ladder of Fame. Some tactics can happen immediately. Others take more patience, and are nearly always worth the time and budget! 

Out of the gate, we will want to review your marketing assets. These will include your: 

  • Website: This one of the first places the media and your target audience such as the Healthy Chooser market will go to seek corroborating information about your product. Is your site functioning properly? Is it optimized for SEO and your best keywords? Is the content clear and well written? Does it match promises made on the label? Are there obvious calls to action throughout the site? 
  • Code Sheets: Marketing steering documents, which we call Code Sheets, capture key details about your target audience and messaging are essential to a well orchestrated campaign. They keep everyone involved on point so there are far fewer missed promotional opportunities. 

Then we start getting exposure for your product 

We will work with you to build awareness, rack up impressions and share your stories with the masses. While we won’t know exactly what your product’s path to fame will look like until we know all the details and agree on a strategy, our deliverables will nearly always include: 

  • We will create reputation-building content. We will use our Media-Grade Content® process to write key marketing pieces such as press releases, articles, blogs, newsletters, landing pages, social media posts, video scripts and infographics
  • We will share your stories far and wide. No one does trade and consumer media better than! 
  • We will teach you how to magnify the impact of our results. We’ll help you amplify your new flood of reputation-boosting content through additional channels to get maximum impact. 

We may also help you get exposure for your product by running digital advertising campaigns, performing a digital marketing competitive analysis and / or creating and managing an influencer marketing program.

Are you ready to make your product famous? Call me at 952-697-5210 and complete this form and ask me, “How can I get exposure for my product?”

Written by Mike Danielson

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.


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