Recent posts by Mike Danielson

The best product marketing strategy for 2022

The best product marketing strategy for 2022

As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized....
So, you think you can be your own publicist

So, you think you can be your own publicist

If someone routinely makes you look great at your job, and cheerfully does some of your work for you while never asking for recognition, you’d probably want to work with them frequently, right? That’s how the media feel about our publicists.  Why should you care?...

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