Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and builds trust in your brand, making your sales team’s job easier.
Generally speaking, marketing is about the lead and sales is about the close. Using a team sports analogy, marketers give their team a huge advantage by maintaining control of the ball and they tee up the sales team to score the points.
- Marketers: Marketing convinces people to trade some of their time in exchange for information about your product. As certified Strategically Aimed Marketing professionals, our skills at Media Relations Agency include determining the best promotional channels to use to reach your ideal target audience, the best messages to use, and the messaging frequency needed to engage your prospective buyers.
- Salespeople. Sales is about convincing people to exchange their money for a product. It takes a certain type of person to persuade and finesse the deals. Most successful salespeople are high-achieving, self-confident extroverts who are driven for success.
Three ways marketing gives your sales team greater advantages
- Publicity reaches the masses. A well coordinated PR campaign can deliver your messaging to hundreds of thousands of people each year. Each story familiarizes your audiences with your primary value points, teeing up your salespeople to close the deal. With our Pay Per Interview®model, our clients pay only for results, guaranteeing your budget will be used effectively.
- Each story can be amplified. The “Rule of 7” states that someone needs to be exposed to your message at least seven times before they take action. Repeating your story in multiple promotional channels helps your messaging to stick. Media Relations Agency’s digital marketing team follows best practices for the greatest benefits.
- It continually feeds information to your audiences. Marketing is not a once-and-done task. Each time you use a new promotional angle, you’re giving your audience more reasons to buy. Your sales team will thank you. For example, a weight loss supplement may attract new buyers from stories about getting ready for swimsuit season and about avoiding holiday weight gain.
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For more great marketing advice, check out The CEO’s Guide to Marketing!