Recent posts by Mike Danielson
What sheltering-in-place has taught us about trade show strategies
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing...
How should I market healthy food and nutrition products?
After more than 30 years representing best-in-class health and nutrition brands, here’s what I know for sure: Influencers change. Promotional channels evolve. But companies that base their marketing on proven strategies enjoy the most overall success with their...
How savvy companies promote health and nutrition products with PR
Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has...
Four strategies you may not be using to promote your product
All marketers grapple with the same issue: how to tell a story that lands their product in more shopping carts. The first step is to capture consumers’ attention. I’m not going to tell you this is easy. Winning consumers’ interest can be a real challenge. But in 25 years of working with marketing teams, I’ve noticed some commonalities about what works and what doesn’t. Here are four strategies you may not be using to promote your product.
