The best product marketing strategy for 2022

As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized. The best product marketing strategy for 2022 is one that accounts for all variables, one that is consistent yet versatile and scalable. 

We are operating in a high-stress marketing environment. Materials and staffing shortages have become routine. Consumers have unprecedented access to information, amplifying the importance of every message being on point. 

On the flip side, never before have we had so many options for reaching audiences. Our clients typically want our help prioritizing all these opportunities.  

Our Strategically Aimed Marketing Process is as the name implies: It is a tactical process that keeps our clients’ campaigns focused on delivering the correct messages to the most lucrative markets, using the appropriate messengers, channels and frequencies. 

If this sounds complex, it is. But we don’t find it daunting. We’ve been successfully conducting product marketing campaigns for more than 30 years, and we pioneered this approach as our methods evolved. 

One of our specialties is in the highly competitive, multi-billion dollar health and nutrition industries. It’s essential to know how to help our clients distinguish themselves from the competition. And we have a reputation for being very good at delivering on that promise. 

This is your golden ticket 

Everything we do at Media Relations Agency – everything – is based on problem/solution marketing. Our job is to provide compelling information that will convince people they want our clients’ products more than their money. They have problems. Our clients have solutions. 

Scratch that. They have the BEST solutions. 

Problem/solution marketing is ingrained in our DNA. It’s second nature to us and it works incredibly well when it’s done right. But not everyone can pull it off. Done poorly, problem/solution marketing can sound contrived and off putting. 

Your golden ticket is working with an agency staffed by certified marketing pros who know what to say, how to say it and where to deliver your message so that it has the greatest chance of impacting sales. We are also quite good at navigating the legal and regulatory complexities dictating what we can and cannot say in our health and nutrition clients’ marketing materials. 

Are you a good fit for our marketing model? Call me at 952-697-5210 or use this form to schedule a free consultation.

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.

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