The advantages to working with a PR firm

Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to distribute a release? There are strong advantages to working with a bonafide PR firm that also excels at digital marketing.

The PR industry is changing 

After 35 years of arranging product publicity, we can verify that earned publicity is by far the most challenging marketing strategy. And, it’s getting tougher. The media need to generate revenue, and one way they do that is with ‘pay-for-play’ stories. We offer paid publicity services.  

But we never abandoned earned PR, as other agencies have done. Earned media stories have substantially more third-party credibility. When you’re trying to gain your market’s trust, an unbiased story can be a huge competitive advantage. 

That’s why Media Relations Agency invests the time and perseverance to nurture good relationships with our media contacts. When the media need expert resources, they trust us to provide them with information for complete, well-balanced stories. We have worked with some reporters and media outlets for decades. 

PR strengthens digital marketing 

Media Relations Agency has been immersed in digital marketing since the internet began. We don’t just try to dazzle clients with analytics. We prefer to please them with results. 

Earned media stories help fuel digital marketing campaigns. The initial airing/printing creates awareness and desire to learn more online. Repurposing a media story on your website and in your social media channels extends its reach, frequency and longevity. Remember, that’s not you saying good things about your product. It’s the media agreeing that your story is worth telling. 

The advantages of working with a PR firm that also excels at digital marketing 

Some of the benefits of working with an agency whose roots are in earned product publicity include: 

    • We see the whole picture. We know how to integrate consistent messaging across all the promotional channels, and how to adjust strategies to repeatedly draw the most attention to your product by the people most likely to become loyal customers. 
    • We have the experience and tenacity. Our brains have muscle memory. After 35 years,  we have enviable marketing instincts. These aren’t closely held secrets. We thoroughly enjoy sharing what we know with our clients! We value collaboration. 
    • Clients can access our entire team of product marketing experts. The average marketing agency has three to five employees. You only receive what they know how to do. Media Relations Agency has publicists, content writers, graphic artists, videographers, website creators, SEO specialists, Amazon specialists, social media experts, etc. 

Sourcing services from multiple agencies can be time consuming and challenging to juggle. Before going that route, call me at 952-697-5210 or use this form to learn how we can simplify your life and help you get measurable results. 

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.

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