Should you create a LinkedIn newsletter?

by | Mar 2, 2023 | Advice & Tips, Brand Awareness, Content Creation, Marketing (email etc), Social Media Marketing

Business person looking at laptop trying to determine if they should create a linkedin newsletter

Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our team to help them create and manage LinkedIn newsletters to further expand their LinkedIn presence. 

What’s the difference between a LinkedIn post and a LinkedIn newsletter?

The biggest difference between the two is discoverability. You’re likely to get more eyes on your content with a newsletter. Here’s why: 

  • Anyone on LinkedIN can subscribe to your newsletter
  • When you publish an article or post on LinkedIn, it goes into your timeline. Your connections will only see it if they scroll through their feed. But when you publish a LinkedIn newsletter, subscribers receive email and in-app notifications. 

LinkedIn newsletters can help build product fame 

People first need to know about your product before they can buy it. LinkedIn newsletters can be a hard-working tool if you want your product to become famous. Used strategically, this newsletter can help you to:

  • Expand your audience
  • Generate more leads
  • Boost brand awareness
  • Boost your reputation as a trusted expert and thought leader 

For the best ROI, your content must stand out  

One of the biggest challenges to having a successful newsletter is consistently generating unique and valuable content. It’s also a mistake to just churn out a newsletter because it’s on your to-do list, without putting much thought into what you are communicating. 

Hiring marketing strategists to manage your newsletter ensures it will be produced on a consistent schedule and that it always contains high-value information.’s integrated marketing team can write, format and post LinkedIn newsletters that: 

  • Demonstrate your understanding of your target audience. You want people to feel like you’re writing specifically for them. 
  • Elevate your messaging with our Media-Grade Content®. Our content is written to the media’s stringent standards, ensuring that it is substantive, informative and worthy of your audience’s time.  
  • Provide your audience with solutions. People on LinkedIn are professionals who want to look good among their colleagues, their management, their customers and their prospects. They want to stand out from the competition. They will likely subscribe to your newsletter to learn something valuable so they may achieve that goal. We can make sure you always deliver! 

LinkedIn newsletters can be an excellent tool for B2B marketing campaigns. Call me at 952-697-5210 or complete this form to schedule time to talk with me about a LinkedIn newsletter or any of our other product marketing services. 

Written by Mike Danielson

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.


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