We believe that independent businesses are the backbone of America’s economy. As a company, we dedicate significant community service time to improving our state’s business environment. This finely tuned business acumen enables us to better serve our clients because...
Owners of Mid-Sized Companies
Would you buy Public Relations Pizza? Pizza sold by the hour with no guarantee of delivery
Positive news stories will bring in leads and cause sales. Yet if you are like most businesses, you don’t get much publicity. There’s a reason for that. The PR industry has unintentionally stunted the growth of publicity as a promotional mix channel by using a poor...
How the pros write effective blog posts
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
Will your company be mentioned in Woman’s World?
Here’s how you can get your company and/or product mentioned in the media. Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with...
Our latest placement gets our client the media coverage she’s been waiting for
There’s a new item up on our brag wall this week. Our team is celebrating a fantastic full-page feature story on our client, Newman Long Term Care. The MInneapolis Star Tribune’s business section dedicated a whole page to CEO Deb Newman and her company, which is one...
Three quick lessons you can learn from Super Bowls ads
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need to tell their product’s story. Everyone knows it. They simply need to figuratively tap people on the shoulder and remind them to buy. Any clever little ditty or skit will do...
Shall we mention your products in our conversations with the media?
Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon! If you could listen in on our phone...
If you want to see your business in the news in six months, you need to talk with us now
Winter is starting to creep upon us, but our publicists’ minds are already on Valentine’s Day. Why is that? February 14th is smack dab in the middle of Heart Health Month. This is a huge topic that most every newspaper, magazine, TV newscast and radio show in the...
Want us to tell reporters to interview you about your product? Here are a few fall and winter topics we are already pitching;
Our publicists are calling reporters and producers right now, pitching back-to-school story angles featuring our clients’ products and services. We’re talking with the media about everything from the best products to include in kids’ lunches to trailblazing...
Business owner sings our praises for our PR work and its ripple effect on his business
We are having a lot of fun talking with reporters and producers about Terry Derosier, a local businessman who sings his own radio jingles in addition to running an incredibly upstanding and successful company. We were thrilled to get this feedback from him: I want to...
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