An often overlooked way to get your company’s name in the business section of your local newspaper is to alert the editor to your upper-level new hires and promotions. We provide that service for several clients and always try to go the extra mile by encouraging the...
Owners of Mid-Sized Companies
ZMOT and FMOT: Why should you care?
ZMOT stands for Zero Moment of Truth. This is when your potential customers are doing research about buying your product.
FMOT stands for First Moment of Truth. This is when consumers are standing in front of the product, actually looking at it.
I suggest you pay close attention to Zero Moment of Truth: when customers are doing their research. Purchasing behaviors have shifted dramatically and most customers now starting their shopping experience online. What they find when they go online can either point them to your product or away from it.
Here’s a marketing idea that has been working for us . . .
I’d like to share a marketing tactic that has worked well for us. You may be able to use it in your business too. We have started offering classes that relate to our services. We call the program MarketSmart Academy and currently offer about 10 different classes. As I...
Stunning PR Truth Revealed
Okay, maybe it’s not stunning but it may be a revelation to you. Some marketers have told me that the following few paragraphs are the most insightful they have ever read about why their PR efforts have failed … You’d think given the promotional power of the media...
I know this article rankles some PR folks but I don’t care…
I know this article rankles some PR folks but I don't care. I'm not in business to please other PR firms. I'm in business to help other businesses sell more of their products. PR firms don't have the best reputation. I've never met a CEO who thinks much of...
Expo PR tip: Using Marketing Partnerships to Your Advantage
If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to get media exposure surrounding your event participation. This might be especially important to you if you are introducing or test marketing a new product, or if...
How we helped a local plant nursery get 23,000 visits per month…
Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local mid-sized businesses that are often either entering into social media marketing for the first time or are making a fresh attempt after...
Key questions to consider before exhibiting at an expo
In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing promises. The Twin Cities market is no exception. Your marketing dollars should be well spent. The most effective way to approach an...
Mike Danielson’s social media marketing article voted Readers’ Choice!
Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow Old Media Rules, was named Readers’ Choice by RainToday.com, a top sales and marketing resource website. “The gatekeepers...
PR and event coordination ranked among America’s most stressful jobs
A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they...
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