PR and event coordination ranked among America’s most stressful jobs

A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they love what they do and they get darned good at it.

To be great at PR, you’ve got to understand the media’s job. You’ve got to be efficient at helping reporters and producers produce high-value stories on tight deadlines. It’s not easy, as many people who have tried to do their own PR have discovered. You’ve also got to be able to think fast, come up with creative story angles on the fly, and know how to punt when the unexpected happens (as it always does).

The same holds true for event coordination. You’ve got to comply with each event’s tight rules and regulations. You’ve also got to worry about the logistics of getting your product and promotional materials produced and delivered on time, setting up before the doors open, having the right mechanism for collecting leads, etc.

It takes a unique type of person to be really good at PR or event coordination. They first need to be born with the right strengths. Then someone needs to nurture and develop their talents. Once all that comes together, they thrive on the challenges.

We are results-driven. We make good things happen for our clients, and we have a lot of fun doing it. Our publicists and event coordinators would probably get stressed out if they tried to be firefighters or military generals (two of the other careers that made the list).

Reduce your stress this year by letting us do this work.

Written by Robin Kocina

As COO, Robin’s primary focus is on helping people reach their full potential by working within their strengths and by creating incentives for people to surpass their personal best. She currently serves as Chairman of the Board for Depart Smart.

She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Exceptional Businesswoman Award (2016); Top Women in Finance Circle of Excellence (Finance & Commerce, 2013); Top Women in Finance (Finance & Commerce, 2010); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).