Results for "advertising "

Online advertising you may not be using

by Claire Ryan | Dec 21, 2015 | Advice & Tips

We successfully use Bing Ads in our online advertising, and we want to help you benefit from this approach. Bing Ads are pay-per-click digital ads that run on Bing and Yahoo. They are similar to AdWords, which run on Google. Both Bing Ads and Google AdWords enable you to deliver your ads to people searching for certain keywords. They can also deliver ads on other websites. They let you make wise use of your budget and deliver your message to a carefully selected audience.

You’ll be glad to discover this alternative advertising strategy

by Media Relations Agency | Nov 3, 2015 | Advice & Tips

Consider using media coverage as an alternative advertising strategy. Product media coverage is more attainable and cost effective than you may think. We have put more than 1,000 clients in touch with reporters who were eager to talk with them. If you have the right product or service, news stories can create a brand quicker and cheaper than any other method.

Our specialist can help you with the latest digital advertising tools

by Jason Kocina | Aug 11, 2015 | Resources

Effective digital advertising requires constant learning and up-to-the-minute knowledge. Web Property Manager Andrea Schiebe monitors emerging advertising trends so she can help clients take advantage of them. She’s a well-qualified resource for using the newest digital advertising tools such as video, mobile and social media advertising. Here’s why “ask Andrea” is a commonly heard phrase around our office.

Three digital advertising trends you need to know

by Media Relations Agency | Jul 10, 2015 | Advice & Tips

Placing your advertising on platforms that truly engage audiences can mean the difference between grabbing their attention or playing to empty chairs. As a full-service agency, we help our clients create highly targeted marketing that reaches audiences where they want to see it. Here are three digital advertising trends to keep in mind as you strive to capture your audience’s interest.

Does your advertising address this change in consumer behavior?

by Media Relations Agency | May 27, 2015 | Advice & Tips

If a customer has a strong opinion about a new restaurant, he may post an online review before he’s finished chewing. His review may affect how many other guests visit that restaurant that same night. That’s why Media Relations, Inc.’s Advertising Manager Craig Johnson monitors web information sources and tweaks our clients’ advertising campaigns accordingly. Here is a short interview with Craig to help you effectively address consumer behavior in your advertising.

Using long-form advertising for retirement planning national publicity

by Sallie Crowl | Jul 22, 2014 | Placement Examples

It’s challenging to synopsize retirement planning advice into a few sound bites. This is where publicity has substantial advantages over advertising. As evidenced by this 11-minute interview that I arranged on the nationally syndicated Money Life Radio show, you can...

Modern Man interview is long-form advertising for our client

by Jennifer Hanson | Jun 24, 2014 | Placement Examples

This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...

Cows in our advertising? No, this is not about cow tipping, but rather marketing tips that are worth your attention!

by Robin Miller | Apr 22, 2014 | Company News

What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.” Getting people to desire your...

No matter how many millions are spent on advertising, nothing sells a product better than free publicity

by Lonny Kocina | Oct 17, 2011 | Advice & Tips, MarketSmart Newsletters

What follows is the most profitable headline and story you may ever read … “No matter how many millions are spent on advertising, nothing sells a product better than free publicity.” The headline for this article was not written by me. It is a sentence I copied...

Tracking Online Advertising for your New Website

by Jason Kocina | Nov 1, 2010 | Advice & Tips

Tracking online advertising for your new website is an easy way to find out which marketing campaigns are working and which aren’t. The great thing about MarketSmart PowerSite packages is that they come with tracking to help determine how effectively your marketing...

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In a world where every click counts, standing out online has never been more crucial. That's where Media Relations Agency comes into play. Inspired by our success with Pahl's Market — transforming them into a digital powerhouse — we're excited to extend a special...

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For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

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