Consider using media coverage as an alternative advertising strategy. Product media coverage is more attainable and cost effective than you may think. We have put more than 1,000 clients in touch with reporters who were eager to talk with them. If you have the right product or service, news stories can create a brand quicker and cheaper than any other method.
The “celebrity status” that news stories create can have a monumental and lasting impact on sales. News stories offer the opportunity to talk about your product while your audience is at ease. When folks are reading a magazine, perusing the Internet or watching TV, you have their attention. It’s much different when you advertise. People have become so jaded towards ads that many disregard them. Running an ad is like stepping up to the plate with three strikes against you: You never have a chance.
When your product becomes the content, people are interested in what you have to say.
Give us the chance to become the publicist for your product or service. The lion’s share of business-related news stories is no accident. They happen because people like you hire publicists like us for their products.
You could say we operate like a dating service: We match companies with reporters. And the best part is we charge per story you get, not by the hours we work. That means you always get coverage for your money.
Over the last 30 years we have arranged tens of thousands of positive news stories. Our publicist team makes thousands of calls to the media each month.
Do your products have a publicist?
They deserve one. If you have a product or service you would like to see in the news, complete our simple online form below or call me at 952-697-5269. I’ll explain how we can help you use media coverage as an alternative advertising strategy.
During my years with Media Relations, I’ve played a role in some of our clients’ most successful media campaigns, both traditional and online. I feel confident telling new clients about our publicity and related services because I know they’re a smart investment. Give me a call and let’s start getting your product’s story in front of the masses in a way that’s interesting to them.