Recent posts by Jennifer Hanson

How to promote a new product

How to promote a new product

“It’s always surprising how few companies (and more surprisingly PR firms) have figured out how to get a substantial amount of media coverage for their company and products. It’s almost a given when you study the history of cash cow brands that you find media coverage...
Why is publicity important?

Why is publicity important?

It’s very rewarding to tell our clients’ stories through the media. I love it because I get to help great businesses succeed. I also get to educate consumers about products that will make their lives better. Not all companies use product publicity but I firmly believe...
How to get in touch with a news reporter

How to get in touch with a news reporter

As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...
WordPress Video Lightbox Plugin

Pin It on Pinterest