Recent posts by Jennifer Hanson

How to get in touch with the news media

How to get in touch with the news media

At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
How to hire a publicist for your products

How to hire a publicist for your products

You will get a better response to your product messaging when someone else says nice things about you than when you say nice things about yourself. That’s just one big benefit of media coverage. How do you get started? Hire a publicist. Product media coverage is more...
How to market a B2B product

How to market a B2B product

As a publicist, some of my most productive conversations with the media have involved B2B products. Whether it’s pitching a client’s story to business editors or making sure a client’s product is included in a relevant trade article, it’s rewarding to feed the...
Spring cleaning your marketing budget

Spring cleaning your marketing budget

This time of year I clean out the closets, tossing outdated clothes, broken toys and sometimes even projects that I started but never finished (sorry macramé plant holder), so I can have room for what’s currently important to my family. This same mentality should...
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