Recent posts by Jennifer Hanson

How to get in touch with a news reporter

How to get in touch with a news reporter

As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...
How to get in touch with the news media

How to get in touch with the news media

At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
How to hire a publicist for your products

How to hire a publicist for your products

You will get a better response to your product messaging when someone else says nice things about you than when you say nice things about yourself. That’s just one big benefit of media coverage. How do you get started? Hire a publicist. Product media coverage is more...
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