Recent posts by Claire Ryan

How to maintain a website: Delegate it

How to maintain a website: Delegate it

There’s a common misperception about how to maintain a website. It’s easy to think that once your website is built, you can leave it alone until someone tells you there’s an issue. Not true. Websites need someone to monitor them, just like brick-and-mortar stores need...
Online advertising you may not be using

Online advertising you may not be using

We successfully use Bing Ads in our online advertising, and we want to help you benefit from this approach. Bing Ads are pay-per-click digital ads that run on Bing and Yahoo. They are similar to AdWords, which run on Google. Both Bing Ads and Google AdWords enable you...
The two most important actions in web marketing

The two most important actions in web marketing

If I had to describe the best digital marketing practices in two words, I would say “monitor” and “adjust”. It’s essential to monitor your web marketing closely and continually make changes. As a website property manager, I study the details of our clients’ websites...
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