Placing your advertising on platforms that truly engage audiences can mean the difference between grabbing their attention or playing to empty chairs. As a full-service agency, we help our clients create highly targeted marketing that reaches audiences where they want to see it. Here are three digital advertising trends to keep in mind as you strive to capture your audience’s interest.
1. Optimize for mobile. Americans now spend more time viewing the Internet on mobile devices than on desktop computers¹. Considering how much time we spend on our mobile devices, you may want to evaluate if you are dedicating the right percentage of your marketing budget to mobile advertising.
You’ll also want to make sure your website will adjust for easy reading and maintain attractive design when viewed on a mobile device. Checkerboard Strategic Web Development can provide you with responsive design that makes your website mobile-friendly.
2. Mobile video advertising. Last year, an estimated $1.5 billion dollars were spent on mobile video advertising in the United States². That number is projected to quadruple in a few years. Larger screens on mobile devices and the increased use of applications are just two factors contributing to this growth.
Mobile video advertising should convey your primary message points relatively early in the video, while you have viewers’ attention. Many viewers exit during the last fourth of a video³.
3. Quality content and native advertising. Web content helps attract visitors to your website4. To keep visitors returning to your site, make your content worth their time.
Use native advertising to provide your audience with quality content that conveys your message5. Native advertising on websites blends in with the rest of the site. This type of advertising may take the form of advice conveyed through videos or written content. Don’t be concerned with not having time to create your own marketing content: Our writers and graphic designers are happy to provide Media-grade Content® for you.
Between responsive websites, mobile video advertising and native advertising, you have a wide array of options for telling your story. Rather than feeling overwhelmed by options, sit down with us and tell us about your needs. Let us know what audience you’re trying to reach. We’ll help you decide which channels will be the most effective for teaching your target audience about your product.
Consumers like to be entertained and informed. Whether the entertainment comes from online articles or YouTube videos, what’s important is that the content is well-designed and provides an enjoyable experience.
Call us at 952-697-5269 or complete our contact form. Tell us about your organization. We’ll help you decide which digital advertising trends are the best fit for your needs, and help you put them into action.
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¹https://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report
²https://techcrunch.com/2015/02/15/why-mobile-video-advertising-is-set-to-explode/
³https://www.medialets.com/insights/benchmarks-2014-h1/
4https://altitudemarketing.com/5-marketing-trends-cant-afford-ignore-2015/
5https://www.entrepreneur.com/article/242393
